Do you ever take the time to look at a brand you admire (or don’t) and ponder the thinking that goes on behind the scenes? I do. I find myself always asking or thinking, “Interesting. I wonder how in the world they came up with that.”
As I set out to establish the Tookey Buxton brand, I want to share the stories behind the creations.
- What prompted the use of those materials?
- How did that random arrangement of beads come about?
- What travel adventure inspired a certain piece of jewelry?
For starters, what inspired the Tookey Buxton logo design?
When I set out to create the Tookey Buxton logo, there were several things I kept in mind. For one, I wanted to honor both God and GrandmaTookey who are in Heaven, so I chose to incorporate a cross into the design.
I also wanted to convey the idea of beads since beads of all shapes and sizes are obviously at the heart of my business. Thus, I designed the initials ‘T’ and ‘B’ to look like beads strung on string.
I used a sans serif font (Future light) because the one thing I remember most about GrandmaTookey is her perfect posture (which reminds me now that I slump way too much!) while she sipped tea, sitting at the kitchen table. So, the vertical nature of the letters reinforces that lovely, embedded memory.
Finally, I added a simple splash of color in the center of the logo (kind of like a spacer bead on a bracelet) for a bit of pizzazz on what is proudly an otherwise classic, timeless and conservative brand. I anticipate that the color will change with my moods…with the seasons…or just because.
So there. Now you know the story behind the Tookey Buxton logo.